The Secret of Search Engine Optimization

By Peter Faber, 2008-01-14

How to do search engine optimization is one of the best kept secrets in the world.

Branding Versus SEO

By Kevin Kantola, 2008-02-10

Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase.

Direct Mail Marketing Done Correctly, Cannot Fai

By Joy Gendusa, 2008-03-07

Direct mail marketing. When it comes to marketing your product or services there are two basic challenges: 1. How do you obtain new customers or clients? 2. How do you get your existing customers to come back for more?

Multipurpose Postcards

By Mart Gil Abareta, 2008-05-05

When I was still a kid, my grandma always received postcards from our relatives from other countries. I was always fascinated by the photos that these postcards contain. They are printed in glossy paper and you can actually write your message to its recipients at its back. Postcards have been widely used as a means of communication.

3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits

By William Swayne, 2008-07-03

Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth. This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries into sales.