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3 Direct Mail Ideas That Almost Any Business Can Use To Increase Sales and Profits

William Swayne, 2008-07-03

Sending direct mail to current and past customers is an easy way to improve existing customer relationships, and drive revenue and profit growth. This article discusses three strategies that are consistently profitable across varied industries: (1) Refer-a-friend campaigns (2) Getting former customers to buy again and (3) Converting past enquiries...

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